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  • charles deluvio 4MRqV9gcUHQ unsplash 150x150 - Do Shopify Email Pop-ups Hurt or Help your Conversions?

    What do you usually do when seeing pop-ups? Apart from becoming a little bit annoyed, I bet you look for a button to close it. Are pop-ups really that terrible? Then why do so many e-commerce marketers keep using them on their websites? Well, maybe because they actually work. Some people admit that it may be extremely disturbing to get a page blocked by a pop-up. However, numbers say that pop-ups have around 2% click-through rate which is quite a decent result compared to other kinds of ads. So, people actually read what’s written on pop-ups and even follow the directions. “Of course I want 30% off”. “This ebook looks really helpful. Yes, I want it in my inbox”.  To use or not to use – this is one of the biggest dilemmas of e-commerce marketing, as the question remains open: Do pop-up ads really work? Types of email pop-ups The most common types of email pop-ups are: Lead magnet: This classic type of pop-ups is used to offer a downloadable piece of content like an eBook, guide, checklist, infographic, or even a sample of a product in exchange for a site visitor’s email address.  Email capture form: It is used when you’ve already shown the value to your readers through your blog posts and other pieces of content on your website, and people are ready to hand over their email addresses, as they trust you as an expert.  Exit intent: This form usually pops up when someone is about to leave the website. It gives a visitor one last chance to deliver some value, so they will hand over their email address.  Discount or coupon codes: Through this type of pop-up you can offer a coupon code to visitors in exchange for their email address. This is an effective method to convert people who were thinking about purchasing from you but needed a final push to do it. Pros and cons of email pop-ups A 2016 study found that 50% of participants rate pop-ups as “extremely annoying.” Users noted that pop-ups can be intrusive or spammy, as well as annoying because of interruption to the customer experience. Pop-ups can also slow down the page’s loading time which is another reason for customer’s discontent.  However, despite reports that pop-ups provide poor user experience, they can be incredibly effective when implemented appropriately. There are three main advantages of using these kinds of messages: Pop-ups deliver a message when site visitors are engaged. Well-implemented pop-ups deliver a message exactly when site visitors are most likely to click through.  Pop-ups can’t be ignored. Site visitors can’t help but read your message or value proposition when it pops up on the page they were on. Even if they close it, the message has still been delivered. Pop-ups are a free and working method for marketers to collect emails. One effective pop-up may help you boost the number of subscribers per day significantly. For example, WPBeginner increased its subscribers by nearly 600% with an exit intent pop-up.  Why email marketing is so important for e-commerce websites Email pop-ups allow marketers to get tons of user emails and build email lists. This is a powerful tool to reach out to site visitors directly and convert them from users to customers. Unlike social media profiles, emails are direct and personal, while there are no distractions. Messages, notifications, posts on the wall — all of these make it harder for users to stop and focus on your message.  Email pop-ups come with targeting and segmentation options. It allows e-commerce marketers to use the information about the customers and their preferences to send personalized follow-up cart abandonment emails. Considering the fact that 67.45% of shopping carts remain abandoned, this may be a good idea for a marketing strategy.  When do pop-ups hurt e-commerce websites? The title kind of spoils the plot. Yes, pop-ups not only have benefits but also come with serious pitfalls.  Optimize the loading time Website ranking is extremely important, as it affects traffic. The less traffic you have, the fewer conversions you can count on. There are a number of factors that search engines take into account such as loading time, keywords, content, etc. As we mentioned earlier, pop-ups, especially exit intent, may increase the loading time which negatively affects the website ranking. Optimize your pop-ups for mobile devices A majority of your target audience access your website via their mobile devices. This is why it becomes essential to focus on optimizing your site for mobile conversions. The first thing you need to ensure while implementing pop-ups is to use responsive designs and layouts. Take care of it if you don’t want a popup to look crooked. Alternatively, you could create a mobile version of your desktop pop-up design that is more likely to suit all types of mobile devices.  Do not rush to show pop-ups immediately Some e-commerce websites show you a pop-up as soon as the page is loaded. This is a failing strategy if you want to reduce the bounce rate. An immediate pop-up doesn’t allow site visitors to engage with the content, blocks their screen, and makes it impossible to navigate the website page properly. Do not get on visitors’ nerves Forced pop-ups that can be closed after a few seconds is another marketing failure. The user experience should be a priority. The ultimate goal of e-commerce websites is to have returning customers. Who is going to return to the website that brings an irritating experience?  How should marketers use pop-ups effectively? As you can judge by now, pop-ups can be an effective way to boost your conversion rates. However, it’s important to use them smartly and empathically. Stick to the point The idea behind pop-ups is to capture the user’s attention. So be it desktop or mobile, ensure that your pop-up has a clear message. Remove all the excess information and focus on the value proposition that will nudge him towards interacting with your business. Relevant messaging and an attention-grabbing

  • image1 150x150 - Dropshipping Business on Shopify! Guide on Product Hunting and Shopify Store Design

    Dropshipping is one of the most popular methods of earning money via e-commerce. The biggest perk is that you don’t have to worry about keeping and managing the inventory and post-order operations such as picking, packing, shipping, and tracking. In dropshipping, you just need to find some products, add them to your site, and promote them.

  • helloquence 5fNmWej4tAA unsplash 150x150 - UX Design Tips For Creating Best eCommerce App

    Despite the factors that are seamlessly changing our lifestyle in this digital world, people will always continue to shop. Based on research by Statista, the volume of online sales constantly grows which shows that more and more people prefer shopping online.

  • blanca miro is seen wearing checkered top denim jeans bag news photo 1575319514 150x150 - Lucky 13: The Clothes, Accessories, and Home Pieces on Blanca Miro's Radar

    Influencer and founder of new innovative shopping site Vasquiat shops her current must-haves SOURCE

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